The Free Management Library: A Focus on Strategic Planning
The Free Management Library provides information, tools, and resources to facilitate the process of strategic planning.
The Community Toolbox: Developing a Strategic Plan
The Community Toolbox provides guidance and tools to support organizations in developing a mission statement, objectives, and an action plan.
CDC: National Strategic Plan for Public Health Preparedness and Response
This CDC strategic plan can serve as an example for organizations interested in creating their own plan. It describes CDC’s public health preparedness vision for the nation and eight objectives with strategies supporting the vision.
National Association of City and County Health Officials: Developing a Local Health Department Strategic Plan
This NACCHO guide is designed to aid local health departments in starting the strategic planning process. It provides a framework that incorporates both the Public Health Accreditation Board standards and strategic planning components commonly included across models.
The Community Toolbox: Implementing Social Marketing Efforts
The Community Toolbox outlines steps and provides resources for developing a social marketing campaign to promote use of an innovation. In addition, it includes nine examples of effective campaigns. a social marketing campaign.
CDC: Social Media Tools, Guidelines & Best Practices
The CDC has developed tools and guidelines for supporting the use of social media to effectively reach target audiences.
Smart Chart Tool
Smart Chart is an interactive tool that guides users through the process of creating a communications plan using strategic thinking.
CDC: The Health Communicator’s Social Media Tool Kit
This CDC guide provides an introduction to using a variety of social media tools. It includes guidance and worksheets for developing and evaluating social media campaigns.
CDC: Research to practice - Building Our Understanding
This CDC series of four reports discusses evaluating the impact of social media campaigns, implementing campaigns on a limited budget, and incorporating theory into communication strategies. It is also includes a report on insights and evidence for reaching Hispanic/Latino audiences.
CDC: Clear Communication Index
The CDC Clear Communication Index is a research-informed tool for planning and assessing communication materials. It includes four introductory questions and 20 scored items.