CDC: Best Practices User Guide: Health Communications
This guide offers program staff and partners information on how to effectively develop and implement paid media, earned media, social media, and other program communications to support tobacco control efforts.
The Community Toolbox: Implementing Social Marketing Efforts
The Community Toolbox outlines steps and provides resources for developing a social marketing campaign to promote use of an innovation. In addition, it includes nine examples of effective campaigns. a social marketing campaign.
CDC: Social Media Tools, Guidelines & Best Practices
The CDC has developed tools and guidelines for supporting the use of social media to effectively reach target audiences.
Smart Chart Tool
Smart Chart is an interactive tool that guides users through the process of creating a communications plan using strategic thinking.
CDC: The Health Communicator’s Social Media Tool Kit
This CDC guide provides an introduction to using a variety of social media tools. It includes guidance and worksheets for developing and evaluating social media campaigns.
CDC: Research to practice - Building Our Understanding
This CDC series of four reports discusses evaluating the impact of social media campaigns, implementing campaigns on a limited budget, and incorporating theory into communication strategies. It is also includes a report on insights and evidence for reaching Hispanic/Latino audiences.
CDC: Clear Communication Index
The CDC Clear Communication Index is a research-informed tool for planning and assessing communication materials. It includes four introductory questions and 20 scored items.