The Community Toolbox provides guidance and tools to support organizations in developing a mission statement, objectives, and an action plan.

This CDC strategic plan can serve as an example for organizations interested in creating their own plan. It describes CDC’s public health preparedness vision for the nation and eight objectives with strategies supporting the vision.

This NACCHO guide is designed to aid local health departments in starting the strategic planning process. It provides a framework that incorporates both the Public Health Accreditation Board standards and strategic planning components commonly included across models.

The Community Toolbox outlines steps and provides resources for developing a social marketing campaign to promote use of an innovation. In addition, it includes nine examples of effective campaigns. a social marketing campaign.

The CDC has developed tools and guidelines for supporting the use of social media to effectively reach target audiences.

Smart Chart is an interactive tool that guides users through the process of creating a communications plan using strategic thinking.

This CDC guide provides an introduction to using a variety of social media tools. It includes guidance and worksheets for developing and evaluating social media campaigns.

This CDC series of four reports discusses evaluating the impact of social media campaigns, implementing campaigns on a limited budget, and incorporating theory into communication strategies. It is also includes a report on insights and evidence for reaching Hispanic/Latino audiences.

The CDC Clear Communication Index is a research-informed tool for planning and assessing communication materials. It includes four introductory questions and 20 scored items.

The Community Toolbox Analyzing Community Problems and Designing and Adapting Community Interventions consist of three chapters (17-19) and two toolkits to support planning and adapting interventions based on the needs of the community.