This guide offers program staff and partners information on how to effectively develop and implement paid media, earned media, social media, and other program communications to support tobacco control efforts.

The Community Toolbox outlines steps and provides resources for developing a social marketing campaign to promote use of an innovation. In addition, it includes nine examples of effective campaigns. a social marketing campaign.

The CDC has developed tools and guidelines for supporting the use of social media to effectively reach target audiences.

Smart Chart is an interactive tool that guides users through the process of creating a communications plan using strategic thinking.

This CDC guide provides an introduction to using a variety of social media tools. It includes guidance and worksheets for developing and evaluating social media campaigns.

This CDC series of four reports discusses evaluating the impact of social media campaigns, implementing campaigns on a limited budget, and incorporating theory into communication strategies. It is also includes a report on insights and evidence for reaching Hispanic/Latino audiences.

The CDC Clear Communication Index is a research-informed tool for planning and assessing communication materials. It includes four introductory questions and 20 scored items.